Our works > 2-D | COMMERCIAL | explainer
HI JAC Recycled Pet Leash
These eco friendly, stylish pet leads were the brainchild of the pet lovers at HI JAC. Designed by People & Things to have an ergonomic handle for a comfortable and secure grip, they use Sustainable Salons 100% recycled, locally sourced pet shampoo and conditioner bottles in an array of colours. They are made in small batch production at the recycled plastic manufacturers, Defy Designs.
With such a strong impact journey, HI JAC approached us to help tell their story. They wanted to feature as many pets and people as possible in a fun little video that explains the whole journey from the salon to the pet park. We took great pleasure in creating illustrated portraits of every person and animal as well as each location, in their beautiful limited colour pallet. We topped off their video by bring their logo to life with their little black dog digging up a bone and flipping it into their mouth to reveal their logo.
To see more, visit our Behance page.
Producer – Chris Shapones
Animation Director/Editor & Post Production – Susie Shapones
Design & Illustration – Camila Abdanur
Animation – Gabriel Almeida & Manuela Ventura
client
HI JAC
time
01:19
These eco friendly, stylish pet leads were the brainchild of the pet lovers at HI JAC. Designed by People & Things to have an ergonomic handle for a comfortable and secure grip, they use Sustainable Salons 100% recycled, locally sourced pet shampoo and conditioner bottles in an array of colours. They are made in small batch production at the recycled plastic manufacturers, Defy Designs.
With such a strong impact journey, HI JAC approached us to help tell their story. They wanted to feature as many pets and people as possible in a fun little video that explains the whole journey from the salon to the pet park. We took great pleasure in creating illustrated portraits of every person and animal as well as each location, in their beautiful limited colour pallet. We topped off their video by bring their logo to life with their little black dog digging up a bone and flipping it into their mouth to reveal their logo.
To see more, visit our Behance page.
Producer – Chris Shapones
Animation Director/Editor & Post Production – Susie Shapones
Design & Illustration – Camila Abdanur
Animation – Gabriel Almeida & Manuela Ventura
